10 December 2009 8:27 AM
By Rachael Spann
Communications Coordinator, STR
HotelNewsNow.com columnist
HENDERSONVILLE, Tennessee—The luxury segment reported an occupancy increase for the second consecutive week, rising 1.5 percent to 61.4 percent, for the week ending 5 December 2009, according to data from Smith Travel Research.
Overall, in year-over-year measurements, the industry’s occupancy fell 4.9 percent to end the week at 47.6 percent, average daily rate dropped 7.3 percent to US$96.25, and revenue per available room decreased 11.9 percent to US$45.86.
Among the Top 25 Markets, Oahu Island, Hawaii, led the occupancy increases, rising 15.3 percent to 74.7 percent. Houston, Texas (-23.2 percent to 51.1 percent) reported the largest occupancy decrease.
New Orleans reported the only ADR increase, up 25.9 percent to US$150.39. San Francisco/San Mateo posted the largest ADR decrease, falling 25.9 percent to US$122.94.
New Orleans also had the largest RevPAR increase, jumping 42.4 percent to US$101.72. Houston posted the largest RevPAR decrease, falling 34.1 percent to US$45.36, followed by San Francisco/San Mateo with a 33.3-percent decrease to US$70.49.
