Luxury leads occupancy increases for second week in STR weekly numbers

10 Decem­ber 2009 8:27 AM
By Rachael Spann
Com­mu­ni­ca­tions Coor­di­na­tor, STR
HotelNewsNow.com colum­nist

HENDERSONVILLE, Tennessee—The lux­ury seg­ment reported an occu­pancy increase for the sec­ond con­sec­u­tive week, ris­ing 1.5 per­cent to 61.4 per­cent, for the week end­ing 5 Decem­ber 2009, accord­ing to data from Smith Travel Research.

Over­all, in year-over-year mea­sure­ments, the industry’s occu­pancy fell 4.9 per­cent to end the week at 47.6 per­cent, aver­age daily rate dropped 7.3 per­cent to US$96.25, and rev­enue per avail­able room decreased 11.9 per­cent to US$45.86.

Among the Top 25 Mar­kets, Oahu Island, Hawaii, led the occu­pancy increases, ris­ing 15.3 per­cent to 74.7 per­cent. Hous­ton, Texas (-23.2 per­cent to 51.1 per­cent) reported the largest occu­pancy decrease.

New Orleans reported the only ADR increase, up 25.9 per­cent to US$150.39. San Francisco/San Mateo posted the largest ADR decrease, falling 25.9 per­cent to US$122.94.

New Orleans also had the largest RevPAR increase, jump­ing 42.4 per­cent to US$101.72. Hous­ton posted the largest RevPAR decrease, falling 34.1 per­cent to US$45.36, fol­lowed by San Francisco/San Mateo with a 33.3-percent decrease to US$70.49.