[youtube]http://www.youtube.com/watch?v=NAP1g80-a94[/youtube]
Chosen for his work saving the endangered Olive Ridley Sea Turtles in the Mexican resort town, Puerto Vallarta, Aranda Mena teamed up with Aviana Productions, a Mill Valley California media consulting/film company to produce a video that highlighted his non-profit, environmental work.
Aviana provided video of turtle hatching-and-releasing that CNN will use in the piece. CNN flew its own crew for interviews and location shooting.
The CNN Heroes franchise with Aranda Mena begins airing Thursday, August 26 and will air dozens of times over the next week, on CNN, CNN International, and CNN En Espanol. The news network estimates it will be seen by millions of people.
“We used video storytelling to highlight Oscar’s dedication and work ethic,” said Jon Duncanson, of Aviana Productions. “From that point everyone from donors to major news networks can see what the client is doing and determine if they’re interested in becoming involved.”
Aviana donated its services to the sea turtle charity.
http://avianaproductions.com/
Aviana principal partners Jon Duncanson and Sylvia Gomez are former award winning television journalists who earlier this month won a prestigious national Aegis Award. Last month they helped engineer a surprise come-from-behind victory in the governor’s race in Sinaloa, Mexico. It was the most extensive use ever of Internet-based media to raise voter awareness of a political candidate in Mexico.
Oscar Aranda’s website is http://vallartanature.org/oscar.html
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